Imagine: A tongue sticking out on a blank t-shirt. It might seem disturbing, but a rock band called The Rolling Stones branded themselves with such an image back in the 1970s and the people loved it. As one of the most sought-after t-shirts, it became an iconic logo as generations of fans wore it tirelessly.
Rolling Stones (fans) resonated with the tongue logo because it relates to protests happening mainly in San Francisco while symbolizing the fight against the so-called “man’’.
When branded correctly. A keen logo t-shirt can leave a lasting impression.
P.S. - If this is something you've been looking for I suggest you keep scrolling to find better ways for your promotional apparel to stick out with a bang!
1. TO MAKE YOUR LOGO T-SHIRTS STAND OUT, YOU HAVE TO RECOGNIZE THE TARGET AUDIENCE
Knowing your audience is fairly important. Some say a Karen or a Chad may not relate to such a logo with the tongue sticking out leading the apparel to fail. You must look for their interests, how they live, what they like or dislike, and most importantly who they are. This finds your consumer and makes it easier to promote.
2. THE LITTLE DETAILS MATTER FOR YOUR BRAND
In the promotional apparel business all little things that the customer sees matter including packaging. You want to separate yourself from the competition meaning any regular package that is generic, would be an opportunity missed for leaving a lasting impression.
Take Tiffany's for example with just a light blue box it is almost as if it is a statement piece people want to buy rather than jewelry.
3. UTILIZE ALL PARTS OF THE T-SHIRTS FOR ADDED MARKETING
A great space to promote on a T-shirt is the sleeves as the front and back are not the only usable spaces. To help the t-shirt pop and be more recognizable. Screen-print on little things such as your company name on the tag or sleeves which gives it those small details.
4. QUALITY MATERIALS MATTER IN THIS INDUSTRY
Consumers will pay top dollar for quality material only adding value to your then iconic logo.
With tons of new t-shirt fabrics, you must not choose a poor quality that will give cracking or fading to your design after merely a few washes.
Choose the material of the t-shirt based on the best quality as well as financially to help your brand.
5. HAVE ETHICS WITH SUSTAINABILITY
Millennials spend an estimate of $200 billion a year as of 2017. With this money you see them fixed on sustainability and ethics. About over 60% of millennials seek brands incorporating these ideals in their business models leading them to allocate more money as they want to support such companies.
Sustainable fashion is a niche that no company has seemed to care about. Having different generations squander the internet trying to find sustainable items to purchase.
6. THE TAG AND LABELS
Another space you can promote your brand on the t-shirt is the tag. It's not the most noticeable area but the consumer can recall what brand they wearing simply by putting on the shirt.
Fashionistas love labels! If your product is great you must ensure to give an effect for your custom brand leaving that want it factor.
7. WISE COLOR CHOICE
Any color can have an impact pathologically on those who notice it. As happiness can be associated with yellow. Tranquility is often compared to the color blue. With knowing your target audience find colors that best capture their attention.
There's no need for crazy color palettes. I love New York and an iconic t-shirt is simply red and white lettering as the red catches the eye.
8. A VINTAGE LOOK TO CREATE YOUR OWN FEEL
Fashion is recycled, as old t-shirts still hold value and trends tend to make their way back Into being relevant. Textures, distress gradients, and unusual transparency shapes are all techniques often used to create your own vintage feel.
9. THAT EXTRA TOUCH
Treat every customer with the utmost care giving them an exclusive feel. Adding an extra item such as stickers or a tote bag in your packaging is an affordable way To make the consumer feel special while promoting your brand.
This extra item makes it more enjoyable for the customer giving them a good experience while making it more likely for them to recommend your brand to family and friends or purchase your product more than once.
10. DIFFERENT PRINTING TECHNIQUES
Choosing a different ink like plastisol to create your logo can separate you from your competitors.
To add a shiny effect use foil works giving that reflective look on the T-shirt to catch one's eye.
Use a material that gives texture such as fuzz. Giving the customer that warm and fuzzy touch.
Gel similar to vinyl is a thick rubbery material making the design pop off the t-shirt.
Glitters are often used to spice up the design.
If you want to set your T-shirt design apart, holograms have people take notice.
Know what you want to represent and what is important to you when creating a logo t-shirt. Making it easier to choose your printing techniques.
LET US HELP YOU GET BRANDED!
studio208sf@gmail.com located in San Francisco will help you configure and create a logo that best represents your company or brand.
No matter the task we are more than open to hearing your ideas click here to schedule an appointment. If you have any questions about our printing services feel free to email us at studio208sf@gmail.com and we will reply within the hour.
Placing an Order
If you would like to place an order for custom t-shirts, our minimum order quantity is 24 T-shirts. You can purchase to test out before placing a larger order in the future.
Comentários